François
Gélinas

Advisor, Marketing Automation and Data

Trois-Rivières, Quebec

Eighteen years in digital marketing, eight of them running the marketing automation platform of a national firm: 200,000 contacts, 65,000 active consents, and Eloqua–CRM–web integrations. I build consent data governance, turn marketing data into sales decisions, and replace dashboards with AI agents.

Experience

Marketing Automation Specialist, Raymond Chabot Grant Thornton

Oct. 2018 – present

Promoted from Social Media Advisor

  • Run the firm's marketing automation platform on Oracle Eloqua, covering a database of 200,000 contacts, 65,000 of them with active marketing consent.
  • Designed the firm's consent governance when Canada's anti-spam legislation came into force: web capture, welcome and conversion email series, and billing-date synchronization from the CRM. Now the internal reference on compliance.
  • Built a conversational AI agent in Copilot Studio that delivers data, tables and executive summaries on request, replacing Power BI dashboards. About 30 hours a month freed up.
  • Built the integrations between Eloqua, Oracle CRM and the firm's websites, eliminating manual exports.
  • Designed and delivered the AI training program for 30 marketing colleagues, from data handling through to agentic workflows.
  • Lead scoring and lead generation: pilot project qualifying several hundred prospects passed on to the sales teams.

Web Communications Advisor, Commission scolaire Marguerite-Bourgeoys

2017 – 2018
  • Communications and traffic acquisition strategy for a network of schools.
  • WordPress sites, transactional recruitment platforms, SharePoint 365 intranet.
  • Web usability, analytics and project management.

Web Consultant, FrancoisGelinas.ca

Since 2011
  • Website redesigns and optimization: Calefactio, Enviro-STEP, ZEUS Triathlon, Eau Vive Québec, Courir.org.
  • SEO, analytics, email campaigns, landing pages, qualified lead generation.
  • Servers, databases, PHP.

Web Manager, Intellicloud Technologies

2015
  • Project management, Salesforce and WordPress development, PPC campaigns.

Web Editor and Digital Strategist, Mondou

2011 – 2013
  • Content strategy, customer experience, and development of the Mondou Câlin loyalty card.

Web Content Editor, Station Mont-Tremblant

2008 – 2010
  • Contributed to tremblant.ca: navigation, content and newsletters. Launched the resort's first social media accounts.

Experience

Marketing Automation Specialist, Raymond Chabot Grant Thornton

Oct. 2018 – present

Promoted from Social Media Advisor

  • Run the firm's marketing automation platform on Oracle Eloqua, covering a database of 200,000 contacts, 65,000 of them with active marketing consent.
  • Designed the firm's consent governance when Canada's anti-spam legislation came into force: web capture, welcome and conversion email series, and billing-date synchronization from the CRM. Now the internal reference on compliance.
  • Built a conversational AI agent in Copilot Studio that delivers data, tables and executive summaries on request, replacing Power BI dashboards. About 30 hours a month freed up.
  • Built the integrations between Eloqua, Oracle CRM and the firm's websites, eliminating manual exports.
  • Designed and delivered the AI training program for 30 marketing colleagues, from data handling through to agentic workflows.
  • Lead scoring and lead generation: pilot project qualifying several hundred prospects passed on to the sales teams.

Web Communications Advisor, Commission scolaire Marguerite-Bourgeoys

2017 – 2018
  • Communications and traffic acquisition strategy for a network of schools.
  • WordPress sites, transactional recruitment platforms, SharePoint 365 intranet.
  • Web usability, analytics and project management.

Web Consultant, FrancoisGelinas.ca

Since 2011
  • Website redesigns and optimization: Calefactio, Enviro-STEP, ZEUS Triathlon, Eau Vive Québec, Courir.org.
  • SEO, analytics, email campaigns, landing pages, qualified lead generation.
  • Servers, databases, PHP.

Web Manager, Intellicloud Technologies

2015
  • Project management, Salesforce and WordPress development, PPC campaigns.

Web Editor and Digital Strategist, Mondou

2011 – 2013
  • Content strategy, customer experience, and development of the Mondou Câlin loyalty card.

Web Content Editor, Station Mont-Tremblant

2008 – 2010
  • Contributed to tremblant.ca: navigation, content and newsletters. Launched the resort's first social media accounts.

Experience

Marketing Automation Specialist, Raymond Chabot Grant Thornton

Oct. 2018 – present

Promoted from Social Media Advisor

  • Run the firm's marketing automation platform on Oracle Eloqua, covering a database of 200,000 contacts, 65,000 of them with active marketing consent.
  • Designed the firm's consent governance when Canada's anti-spam legislation came into force: web capture, welcome and conversion email series, and billing-date synchronization from the CRM. Now the internal reference on compliance.
  • Built a conversational AI agent in Copilot Studio that delivers data, tables and executive summaries on request, replacing Power BI dashboards. About 30 hours a month freed up.
  • Built the integrations between Eloqua, Oracle CRM and the firm's websites, eliminating manual exports.
  • Designed and delivered the AI training program for 30 marketing colleagues, from data handling through to agentic workflows.
  • Lead scoring and lead generation: pilot project qualifying several hundred prospects passed on to the sales teams.

Web Communications Advisor, Commission scolaire Marguerite-Bourgeoys

2017 – 2018
  • Communications and traffic acquisition strategy for a network of schools.
  • WordPress sites, transactional recruitment platforms, SharePoint 365 intranet.
  • Web usability, analytics and project management.

Web Consultant, FrancoisGelinas.ca

Since 2011
  • Website redesigns and optimization: Calefactio, Enviro-STEP, ZEUS Triathlon, Eau Vive Québec, Courir.org.
  • SEO, analytics, email campaigns, landing pages, qualified lead generation.
  • Servers, databases, PHP.

Web Manager, Intellicloud Technologies

2015
  • Project management, Salesforce and WordPress development, PPC campaigns.

Web Editor and Digital Strategist, Mondou

2011 – 2013
  • Content strategy, customer experience, and development of the Mondou Câlin loyalty card.

Web Content Editor, Station Mont-Tremblant

2008 – 2010
  • Contributed to tremblant.ca: navigation, content and newsletters. Launched the resort's first social media accounts.

Experience

Marketing Automation Specialist, Raymond Chabot Grant Thornton

Oct. 2018 – present

Promoted from Social Media Advisor

  • Run the firm's marketing automation platform on Oracle Eloqua, covering a database of 200,000 contacts, 65,000 of them with active marketing consent.
  • Designed the firm's consent governance when Canada's anti-spam legislation came into force: web capture, welcome and conversion email series, and billing-date synchronization from the CRM. Now the internal reference on compliance.
  • Built a conversational AI agent in Copilot Studio that delivers data, tables and executive summaries on request, replacing Power BI dashboards. About 30 hours a month freed up.
  • Built the integrations between Eloqua, Oracle CRM and the firm's websites, eliminating manual exports.
  • Designed and delivered the AI training program for 30 marketing colleagues, from data handling through to agentic workflows.
  • Lead scoring and lead generation: pilot project qualifying several hundred prospects passed on to the sales teams.

Web Communications Advisor, Commission scolaire Marguerite-Bourgeoys

2017 – 2018
  • Communications and traffic acquisition strategy for a network of schools.
  • WordPress sites, transactional recruitment platforms, SharePoint 365 intranet.
  • Web usability, analytics and project management.

Web Consultant, FrancoisGelinas.ca

Since 2011
  • Website redesigns and optimization: Calefactio, Enviro-STEP, ZEUS Triathlon, Eau Vive Québec, Courir.org.
  • SEO, analytics, email campaigns, landing pages, qualified lead generation.
  • Servers, databases, PHP.

Web Manager, Intellicloud Technologies

2015
  • Project management, Salesforce and WordPress development, PPC campaigns.

Web Editor and Digital Strategist, Mondou

2011 – 2013
  • Content strategy, customer experience, and development of the Mondou Câlin loyalty card.

Web Content Editor, Station Mont-Tremblant

2008 – 2010
  • Contributed to tremblant.ca: navigation, content and newsletters. Launched the resort's first social media accounts.

Experience

Marketing Automation Specialist, Raymond Chabot Grant Thornton

Oct. 2018 – present

Promoted from Social Media Advisor

  • Run the firm's marketing automation platform on Oracle Eloqua, covering a database of 200,000 contacts, 65,000 of them with active marketing consent.
  • Designed the firm's consent governance when Canada's anti-spam legislation came into force: web capture, welcome and conversion email series, and billing-date synchronization from the CRM. Now the internal reference on compliance.
  • Built a conversational AI agent in Copilot Studio that delivers data, tables and executive summaries on request, replacing Power BI dashboards. About 30 hours a month freed up.
  • Built the integrations between Eloqua, Oracle CRM and the firm's websites, eliminating manual exports.
  • Designed and delivered the AI training program for 30 marketing colleagues, from data handling through to agentic workflows.
  • Lead scoring and lead generation: pilot project qualifying several hundred prospects passed on to the sales teams.

Web Communications Advisor, Commission scolaire Marguerite-Bourgeoys

2017 – 2018
  • Communications and traffic acquisition strategy for a network of schools.
  • WordPress sites, transactional recruitment platforms, SharePoint 365 intranet.
  • Web usability, analytics and project management.

Web Consultant, FrancoisGelinas.ca

Since 2011
  • Website redesigns and optimization: Calefactio, Enviro-STEP, ZEUS Triathlon, Eau Vive Québec, Courir.org.
  • SEO, analytics, email campaigns, landing pages, qualified lead generation.
  • Servers, databases, PHP.

Web Manager, Intellicloud Technologies

2015
  • Project management, Salesforce and WordPress development, PPC campaigns.

Web Editor and Digital Strategist, Mondou

2011 – 2013
  • Content strategy, customer experience, and development of the Mondou Câlin loyalty card.

Web Content Editor, Station Mont-Tremblant

2008 – 2010
  • Contributed to tremblant.ca: navigation, content and newsletters. Launched the resort's first social media accounts.

Experience

Marketing Automation Specialist, Raymond Chabot Grant Thornton

Oct. 2018 – present

Promoted from Social Media Advisor

  • Run the firm's marketing automation platform on Oracle Eloqua, covering a database of 200,000 contacts, 65,000 of them with active marketing consent.
  • Designed the firm's consent governance when Canada's anti-spam legislation came into force: web capture, welcome and conversion email series, and billing-date synchronization from the CRM. Now the internal reference on compliance.
  • Built a conversational AI agent in Copilot Studio that delivers data, tables and executive summaries on request, replacing Power BI dashboards. About 30 hours a month freed up.
  • Built the integrations between Eloqua, Oracle CRM and the firm's websites, eliminating manual exports.
  • Designed and delivered the AI training program for 30 marketing colleagues, from data handling through to agentic workflows.
  • Lead scoring and lead generation: pilot project qualifying several hundred prospects passed on to the sales teams.

Web Communications Advisor, Commission scolaire Marguerite-Bourgeoys

2017 – 2018
  • Communications and traffic acquisition strategy for a network of schools.
  • WordPress sites, transactional recruitment platforms, SharePoint 365 intranet.
  • Web usability, analytics and project management.

Web Consultant, FrancoisGelinas.ca

Since 2011
  • Website redesigns and optimization: Calefactio, Enviro-STEP, ZEUS Triathlon, Eau Vive Québec, Courir.org.
  • SEO, analytics, email campaigns, landing pages, qualified lead generation.
  • Servers, databases, PHP.

Web Manager, Intellicloud Technologies

2015
  • Project management, Salesforce and WordPress development, PPC campaigns.

Web Editor and Digital Strategist, Mondou

2011 – 2013
  • Content strategy, customer experience, and development of the Mondou Câlin loyalty card.

Web Content Editor, Station Mont-Tremblant

2008 – 2010
  • Contributed to tremblant.ca: navigation, content and newsletters. Launched the resort's first social media accounts.

Skills

Marketing automation and CRM
Oracle Eloqua, Oracle CRM, lead scoring, segmentation, personalization, CASL and Quebec Law 25 compliance.
Artificial intelligence
Copilot Studio, Power Automate, Claude, prompt engineering, conversational agents, team training.
Web and analytics
WordPress, ExpressionEngine, Optimizely, Google Analytics, Search Console, SEO, SEM, GEO, UX, HTML, CSS, PHP, MySQL.
Digital advertising
Google Ads, Meta Ads, LinkedIn Ads.
Languages
French, native. English, professional working proficiency.

Education

Bachelor of Arts

Université de Montréal — advertising, copywriting and applied communications